Background
The 1970s and 1980s were the most important decades in Porsche’s history to date. The company had to diversify to survive, with changes not only to its product lines, but also the management of the company. To inject fresh blood into traditionally family-run Porsche, Ernst Fuhrmann – long-serving Porsche engineer par excellence – was made CEO in 1972. Despite being the father of arguably the greatest 911 of all – the 2.7 Carrera RS – Fuhrmann made no bones about his desire to kill off the 911.
His master plan was to usurp the car’s spot at the top of the Porsche roster with the American-friendly 928, while its transaxle brethren the 944 and 924 would slot in beneath. What he hadn’t counted on was the near fanatical loyalty of Porsche 911 customers, most of whom were horrified at the idea of losing their favourite sportscar. In the end, the much more expensive and complicated 928 never got close to overtaking the 911’s sales figures. As a result, the 911 was given a reprieve and the 911 SC was born. Stop gap to some, true icon to others, this model nevertheless gained some truly special versions, including the first 911 Turbo and the wide-body lookalike Supersport.








