Background
Like the British, American enthusiasts are prone to be fiercely loyal to a marque, and while we are either staunchly Ford or Vauxhall, they’re General Motors or Ford.
And because Ford’s Mustang, the genre-defining pony car that broke cover in 1964, was the only game in town, half the car-buying population was left in limbo for two years waiting for GM to catch up.
Because it took Chevrolet two years to catch up but, by the early summer of 1966, Project Panther was ready. Stage One of the launch was to send around 200 automotive journalists a telegram stating, “...please save noon of June 28 for important SEPAW meeting. Hope you can be on hand to help scratch a cat. Details will follow.”
The following day, the same journalists received another General Motors telegram that said, “Society for the Eradication of Panthers from the Automotive World will hold first and last meeting on June 28.”
Puzzled automotive journalists wondered what it all meant. (Some of us are still wondering…)
On the 28th of June General Motors held a live press conference in Detroit's Statler-Hilton Hotel. The first time 14 cities were connected in real-time via telephone lines, Chevrolet’s general manager Pete Estes started the conference stating that all attendees of the conference were charter members of the Society for the Elimination of Panthers from the Automotive World and that this would be the first and last meeting of SEPAW.
He then unveiled the Camaro. When asked ‘what is a Camaro?’ journalists were told it is ‘a small, vicious animal that eats Mustangs.’
The second-generation cars, like the one you see here, were introduced in 1970. With coil sprung independent front suspension, a V8 powerplant and leaf sprung live axle, the car was quite literally Chevy’s version of the Mustang, allowing GM fans the chance to own a pony car without the distasteful (to them) Ford badge.
And just like the Ford, buyers could choose from a mind-boggling array of options from engines to interiors, to paint finishes, allowing them to customise their Camaro and make it their own.
The second generation died in 1981, but it had done its job by then, competing head-to-head with the Mustang and placing GM on the world stage of performance cars.







