Background
As early as a year into Land Rover production in 1949 the Wilks brothers were experimenting with a more road orientated, better appointed version of their rough and rugged utility vehicle. It was in that year that the Land Rover Station Wagon appeared. Based on the 80-inch chassis of the standard vehicle, the Station Wagon wore a wooden framed alloy body designed and crafted by Tickford of Newport Pagnell. The Station Wagon was decidedly upmarket for the times with leather trim, seven seats, a heater and numerous other refinements. It was not only expensive to produce but its configuration rendered it “non-commercial” and so subject to a 33% purchase tax. The extra cost did for the Station Wagon with only 700 being ultimately built.
A couple of years later what we might now describe as a crossover, or “soft roader” was built and tested. The “Road Rover” aimed to capture some of the rugged, go anywhere DNA of the Land Rover but in a significantly diluted form and based on a two-wheel drive Rover P4 chassis with an exaggerated ride height and an estate body. The concept was in development for nearly a decade before being finally cancelled in 1958. The idea of a plusher, more road friendly model just wouldn’t die, however. In 1966 and encouraged by the success of the Ford Bronco and Jeep Wagoneer in the US, development of an equivalent model recommenced. This time it had the design luminaries Spencer “Spen” King and Gordon Bashford in its corner, so the odds of success were exponentially improved.
Like all the best ones the ethos was simple. Combine the comfort and on road ability of a Rover saloon with the off-road capabilities of the Land Rover. Designer David Bache, who penned the P6 saloon, was charged with the aesthetic design. Ultimately, he merely refined and tidied up the slab panelled prototype used by King and Bashford in what has to be one of the most fortuitous “design accidents” in automotive history. The project was greenlit in 1966 and 10 prototypes were produced and given the code name “Velar.” The Range Rover arrived in its final form in 1970 and the rest, of course, is history. The original car was a quantum leap forward in terms of on-road dynamics, but it was far from a luxury conveyance, initially. Hose friendly rubber mats and vinyl seats were the order of the day back then. It wasn’t until the arrival of the Vogue and LSE models that the car moved significantly upmarket essentially creating a new and desirable niche all of its own.








