Background
While respected for producing reliable and sensible, if not exciting, automobiles, Chrysler Corporation delivered a thrilling double shot of “Forward Look” styling and class-leading engineering by the mid-1950s. While somewhat late to the new OHV V-8 party, Chrysler models were first available with the company’s all-new “Hemi” engine by 1951, the inspired byproduct of WWII research for an improved P-47 Thunderbolt fighter. Starting in 1953, Hemi engines were available for Chrysler’s Dodge Division, instantly gaining “hot car” status for the marque.
Dodge styling took a leap forward in general with bold new body designs for 1955 by Murray Baldwin, exemplified by the top-of-the-line Custom Royal. Featuring new tailfins, sweeping bodyside trim, two-tone paint and interior combinations, the Custom Royal line now included Lancer 2- and 4-door hardtop and convertible models. With their premium-level stature, the new Custom Royal Lancer lineup was mildly updated for 1956 and played a major role in Dodge Division’s growth.
Power and performance took center stage at Dodge for 1956 with the new D-500 high-performance option, available on all V-8 model lines. Based around the top 315 cubic-inch “Super Red Ram” Hemi V-8 engine, producing 260 factory-rated horsepower with a Carter 4-barrel carburetor, special high-rise intake manifold and dual exhaust, the D-500 option included stiffer tuned underpinnings and bold checkered-flag emblems clearly announcing the hot Dodge’s intentions. Supporting features included a new 12-volt electrical system and newly available 2-speed, pushbutton-shift Powerflite automatic transmission. The mid-year D-500-1 option raised output to 295 horses with twin 4-barrel carburetors. Adding high-profile sizzle, Dodge ruled NASCAR competition with 11 wins for ’56 on the heels of a new Bonneville speed record set by a Custom Royal Lancer in September 1955.





