Background
The Firedome was a full-size automobile produced by the DeSoto branch of the Chrysler Corporation between 1952 and 1959. The Firedome had a weird relationship with its manufacturer over its 7 year life. The vehicle was originally introduced by DeSoto as a premium model in 1953 and 1954, then it became the cheapest model available in 1955 and 1956, before finally being reclassified as a mid-range vehicle for the 1957-1959 model years. Chrysler’s mismanagement of its five brands throughout the 50s resulted in pitting all their brands against one another, which ultimately damaged DeSoto the most. Rumors that Chrysler planned to kill off DeSoto spread through the public like wildfire, which made the public stop buying their vehicles. 48 days after announcing the 1961 model line, Chrysler closed DeSoto’s doors on November 30th, 1960.







