Background
Founded in 1926 by brothers James and William Welch at a small Milwaukee,
Wisconsin shop, Century Boat Company still exists today as the brand approaches its
100th birthday.
Just two years later Century would relocate about 100 miles northeast to the town of
Manistee, Michigan, which like Milwaukee, was conveniently located on the banks of
Lake Michigan.
While busy fostering a growing reputation for their products’ speed and outstanding
craftsmanship, in 1930 the brothers would clinch the world speedboat record when a
Century Hurricane model topped 50 mph, and by 1937 the company’s catalog swelled
to more than 25 individual boat models.
Beginning in 1950, Century began advertising under the slogan “The Thoroughbred of
Boats”, and though the company has since changed ownership more than once, it
continues to manufacture a wide array of fresh and seawater boats out of Florida.







