Background
The VW Beetle is one of only half-a-dozen cars that can claim to have genuinely changed the world. With a design that can trace its roots back to the 1930s, the Beetle was engineered by Ferdinand Porsche to provide low-cost, reliable transport for those for whom the possibility of owning a car had previously been nothing more than a dream; no wonder he christened the company Volkswagen, or ‘people’s car’.
The car’s low price smote the primary obstacle to owning one, and its mechanical simplicity dealt a similar blow to the second: an air-cooled engine and the very simplest of engineering throughout enabled even the most ham-fisted owner to keep it running on a tight budget.
It was cheap to fuel, too, at least compared to the cost of feeding and stabling a couple of horses; you might not view 30mpg as being especially fuel efficient but then I’m willing to bet you haven’t seen the cost of hay these days…
However, the proof of the pudding was in the eating, and a post-war world lapped them up; the Beetle went on to sell more than 15 million units in a production run that spanned 64 years.
In fact, the Beetle’s appeal was so great that it went from being a basic workhorse for Germanic peasantry all the way to being the wheels of choice for some of society’s coolest customers. Which is where this particular example comes in…







