Background
The Triumph Stag is such a well-known, well-loved British classic that we forget how significant it was – and how unusual. It was a rare home-grown attempt to take on overseas makers at a high-stakes game: open-topped sporting luxury.
The Stag’s main target is usually said to have been the Mercedes SL, though the battle was supposed to be fought in the American market more than in the UK or Europe. The Stag had a couple of significant advantages over the Merc; it was a proper four-seater and offered an overhead-cam V8 engine as standard for less than the price of the six-cylinder 280SL.
It looked good too, thanks to clever development of a styling study by Giovanni Michelotti dating back to the early 1960s. The T-bar roof anticipated the safety worries that would soon cause traditional convertibles to disappear from many American makers’ line-ups in the 1970s. Unlike many previous British sports cars, the specification was tempting, with the options of automatic transmission, hard and/or soft tops and even air conditioning, while power steering, brakes and electric windows were standard.
In the end, the Stag never hit the sales targets its creators hoped for, either in the USA or at home, yet it found a new and much happier role as a classic. Once people understood and remedied the engine’s tendency to overheat, and once it was no longer expected to endure daily use like a new car, the Stag earned a huge following. Thought never common when new, it’s been a familiar, popular sight at car shows for three or four decades and values have been strong and stable.
But original cars are scarce. Really well-preserved, powder-puff survivors are vanishingly rare but they are the most sought-after of all. Cars exactly like this one.







