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1977 TRIUMPH Stag

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1977 TRIUMPH Stag


Triumph TR series cars always had a somewhat meaty, masculine image, but in 1970 it outdid itself by calling its new four-seater convertible the Stag. Machismo dripped off the tongue just at the mere mention of the car.

Available as a targa (with protective T-top bar) or convertible, the top-down four-seater concept was that of the company’s go-to designer Michelotti, and used his stylish 2000 as its basis. Under the skin – in a first for a sporting Triumph – sat a unitary construction, which was allied to a fairly sophisticated mechanical specification. Chief among these was the 150bhp V8 engine, a development of the Triumph/Saab ‘four’.

Ah, seasoned Stag aficionados are now bracing themselves for mention of its frailties… Well worry not, as I’ll suffice to say that period difficulties were subsequently overcome.

Back to the spec… the suspension had MacPherson struts at the front, with trailing arms and coil springs at the rear, and that meant it did a nice turn on the handling front. Dual circuit brakes with front discs and power-assisted steering came as standard.

With just 146bhp the Stag was no road-burner, but crank one up today and it doesn’t half sound glorious. Throw in sharp Italian-styled looks, that meaty soundtrack and a big following, and buying a good one guarantees driving glamour and lots of attention.

And get used to strangers approaching you and asking: ‘wanna sell your Stag, mate?’

The Vehicle

The vendor says of this Stag, “it drives nicely and has had an engine rebuild, which for anyone who knows these cars, is a big plus. There’s a little bit of camber on the rear wheels and the stuffing has clearly gone on the passenger backrest but other than that it’s a good, solid example of a Stag.”

It also comes with a factory hardtop in matching body-colour, which adds another dimension to this particular example. The fact that it has its original engine (rather than a Rover V8 shoehorned under the bonnet)) is another added bonus that, unlike in period and for a number of years after, makes it more desirable.

The most important single factor at play here is the fact that it’s being sold in a No Reserve auction, so it will sell right from the very off. If you’ve always fancied yourself a lusty V8, then this very Seventies coloured car could be just the ticket.

On the Outside

White isn’t necessarily the first colour you think of when you picture one, but we have to say that it suits the car’s lines quite well. The body looks good with solid-looking wheel-arches. It’s nice and straight, with panels pretty well aligned; the coach-lines trims on each of its long flanks line up, while the chrome trim on the boot panel is a touch out of kilter here and there – so, no doubt, pretty much just as it left the factory.

The paint is good with only a handful of blemishes; White will show up a myriad of issues much more easily than less forgiving colours, but this looks fairly clean. The stainless steel sill covers are good; as are the bumpers but one or two other areas of brightwork (door handles and trim) have a touch of pitting and tarnish, respectively.

The hardtop is nice to have but may benefit from a degree of TLC and the next owner will likely want to replace the hood, which is tired with a few rips, frays and fitment issues (at the lower outer edges).

Both rear light lenses have long lost any sense of clarity and the nearside one has a crack in it, so we’d recommend replacement of both. The five-spoke alloy wheels look in pretty good nick and the tyres (which are a bit of mishmash) look to have plenty of tread left.

On the Inside

It’s quite nice in here. The dashboard and centre-column wood veneer still retain a deep colour and the instruments present well. Carpets look fine and the vinyl seats are rip-free. A modern radio is fitted. Up top, the T-bar is in good fettle, as are the sports steering wheel and gear lever gaiter.

We’d probably ditch the brown-looking seatbelts (is that a good look?); I had a pair of under-pants that colour when I first met my missus, and she made me chuck them out. We’d do the same here. The driver’s door-card has come away at the lower rear edge and needs re-fastened.

We lifted the carpets (and the rear seat base) both in the cabin and in the boot and there’s a touch of surface rust here and there; it looks to be exactly that (i.e. sitting on top), so it’d be worth catching that early. As the vendor mentioned, the passenger backrest requires a bit of restorative work.


So how does it drive? Not too shabby, is the answer. It starts easily, and prodding the throttle at tickover elicits a throaty induction noise and masculine exhaust note.

The good news is that noise only gets better on the hoof. It pootles along nicely with smooth gear changes; there’s plenty of perk and the brakes offer decent stopping power. Suspension-wise there’s nothing that feels untoward.

The engine bay could certainly be improved, so some time sprucing it up would be well spent. The under-bonnet heat shield material is a bit tatty and could do with replacing.

Underneath, there’s evidence of a rustproofing treatment having taken place but it could perhaps do with a fresh one. To be honest, at first glance, it all looks nice and solid.

History Highlights

This example of British Leyland’s finest doesn’t come with much history. As a nice solid looking Stag, it’s one you’re going to buy on condition. It’ll drive quite the thing, but the promise of what the finished article could become once you’ve finished fettling is the big prize.

Please visit the documents section of the gallery of this listing where you can see what we have by way of paperwork.

What We Think

We do love a Stag at The Market. They look manly and they sound manly. And when you drive one you feel like a, well… terrific! That’s a good thing, surely?

This example drives well and as the vendor himself states, “…it’s a good, solid example of a Stag”. You can buy it and use it straight away (summer is fast approaching, after all), and fettle it at a pace of your choosing for easy wins.

With the engine having had an all-important rebuild, the factory hardtop and general all-round good nick, we think this White Stag will sell for somewhere between £10,000 and £15,000.

However, as we stated in the conclusion of our ‘The Vehicle’ section above, it’s No Reserve, so it will sell from the get-go. Wanna buy a Stag, mate? Then here’s the perfect opportunity.

Seventies V8 shenanigans await the next lucky owner.

Inspection is always encouraged (within Govt. guidelines of course), and this particular car is located with us near Abingdon; to arrange an appointment please use the Contact Seller button at the top of the listing. Feel free to ask any questions or make observations in the comments section below, or try our ‘Frequently Asked Questions’.

EU & BREXIT - If you are bidding from overseas & planning to export your vehicle abroad, you should be aware of two important things: 1) There is no VAT on used cars in the UK. 2) After Brexit, you might have to pay import tax in your country.

If needed, please remember we have a network of trusted suppliers we work with regularly and can recommend: Classic & Sportscar Finance for purchase-financing, Footman James for classic car insurance, CLASSIC CONCIERGE LTD for storing your car and an array of regional providers for transporting it.

BORING, but IMPORTANT: Please note that whilst we at The Market always aim to offer the most descriptive and transparent auction listings available, we cannot claim they are perfect analyses of any of the vehicles for sale. We offer far greater opportunity for bidders to view, or arrange inspections for each vehicle thoroughly prior to bidding than traditional auctions, and we never stop encouraging bidders to take advantage of this. We do take a good look at the vehicles delivered to our premises for sale, but this only results in our unbiased personal observations, not those of a qualified inspector or other professional, or the result of a long test drive.

Also, localised paint repairs are common with collectable and classic cars and if they have been professionally carried out then they may be impossible to detect, even if we see the car in person. So, unless we state otherwise, please assume that any vehicle could have had remedial bodywork at some point in its life.

Additionally, please note that most of the videos on our site have been recorded using simple cameras which often result in 'average' sound quality; in particular, engines and exhausts notes can sound a little different to how they are in reality.

Please note that this is sold as seen and that, as is normal for used goods bought at auction, the Sale of Goods Act 1979 does not apply. See our FAQs for more info, and feel free to inspect any vehicle as much as you wish.

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  • Location: Abingdon, Oxfordshire
  • Odometer Reading: 49,000
  • Chassis Number: LFO44759A
  • Engine: 3000
  • Colour: WHITE
  • Interior: BLACK

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