Background
The Rover 3-Litre first appeared in 1959 and was the company’s first attempt at unitary body construction. Aesthetically it was a progression of predecessor the 60’s traditionally stylish English lines.
Beloved of the middle classes, it was snapped up by bank managers, accountants and used prolifically throughout government by ministers and mandarins alike.
Power assisted steering brought relief to a generation of chauffeurs in 1960 and a more powerful MKII arrived two years later. The roofline was lowered at the same time for a new rakish looking Coupe variant, before the 1965 MkIII completed the line-up.
Then, just as the august old girl seemed to run out of steam, Rover popped in a light-alloy Buick-sourced 3.5-litre V8. 161bhp (compared to the 3-Litre’s 115-134bhp) saw performance transformed.
0-60mph in just 12.4 seconds and smooth, flexible delivery meant that the performance was now suitably brisk and my, how the British chattering classes snapped them up.
Despite production finishing in ’73, the British government would keep the model in its employ well into the Eighties – high stiff-upper lipped praise indeed.







