Background
The Porsche 911 first broke cover in 1963, morphing over the years from the svelte, elfin Audrey Hepburn of the sportscar world into the current swollen-hipped, muscular Serena Williams-esque ballistic bruiser beloved of city traders, nouveau riche entrepreneurs, and mid-life crisis divorcees.
While the early cars were slow(ish) and fragile, the later cars are very fast and almost indestructible, which makes them the model of choice for the discerning enthusiast who cares more about driving than polishing.
By the time the 997 model was launched in 2004, Porsche had got its eye-in after eight years of “it’s not a proper 911” water-cooled production, rattling out the hugely powerful and efficient new engines by the tens of thousands.
The base model Carrera - like the one for sale here - is a great introduction to the range, but the Carrera S with a larger engine, more power, and a sports suspension and exhaust, marked a new marketing strategy for Porsche, one based on trying to move buyers up from the base model whenever possible.







