Background
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As icons of the 1980s go, the SL (R107) is up there with shoulder pads and Wham! yet it was actually a product of the early 1970s. Its base ingredients are older still, being built on a modified W114 saloon platform introduced in 1968. The R107 (the first factory R designation) roadster first took to the Autobahn in April 1971 however, the home market was not to be its prime stomping ground. Powered by a V8 engine and featuring innovative safety in its design, the first SL350s were designed to appeal to wealthy American customers.
European boardrooms shuddered in fear at the prospect of US safety legislators banning open-top cars; cutting off an extremely lucrative revenue stream in the process. The Mercedes-Benz board of the late 1960s was no different. Its members agonised over the decision to introduce the R107, for a time favouring a Targa-topped alternative. Thankfully for us the brave decision to continue with a fully open car (supplied with a factory hard-top) won the day. The all-important rollover protection remained paramount in the R107’s design process; evident by its reinforced A posts and thick framed, glass-insert windscreen.
Safety might have been a nice additional benefit but it certainly wasn’t the driving force behind SL sales, which were strong from the start. The new car offered comfort and refinement in an open-top package with sporting appeal further down the agenda. The SL was a swift tourer first and foremost and a sportscar second. It was a winning formula that would last for an astonishing 18 years, finally being replaced by the R129 SL in 1989.







