Background
There are successful car launches, and then there are really successful car launches. Any launch that results in the doubling of production surely falls squarely into that second category.
That’s pretty much the story of the Mk 2 Jaguar. Replacing the Mark 1 in 1959, the Mark 2 (see what Jaguar did there?) incorporated many advances in comfort, safety and performance. At the time, new car models were well-telegraphed evolutions of the previous ones, and owner feedback was actually an important part of that evolution process. In the factory folder for the Mark 2 – which comes with the car you’re looking at here – Jaguar generously credited its owners with the inspiration for many of these improvements, from the luminous cigar-lighter to the illuminated glove box. Hard to imagine such manufacturer tributes being paid to the previous owners of say a new Audi A4 or a Hyundai i30. Nowadays the only customer interaction is through complaints or warranty channels.
Although the 3.8 was finally pensioned off in 1967, the Mark 2 continued right up until 1969, giving a total lifespan for this design (including the Mark 1) of 14 years. As 31,000-plus owners of 3.4s and later 340s found, their 210bhp cars went nearly as well as the 3.8. It was a low-profile wolf in sheep’s clothing.







