Background
The Mustang’s secret might seem obvious now but the combination of a beautiful, sporting bodyshell - originally available in 1964 as a notchback coupe or a convertible with the achingly pretty Fastback 2+2 arriving a year later - allied to commonplace mechanical components was something of a revelation at the time.
And, with a choice of five different engine options ranging from 101bhp through to the full-fat 390bhp, six different transmissions, three suspension packages, three braking systems and a whole host of performance, colour and cosmetic choices, there was a Mustang to suit everyone.
Just as importantly, it was cheap. The Mustang’s launch price of under $2,500 enabled blue-collar workers across America to indulge themselves in something other than the workaday drudge; if Bruce Springsteen made heroes of the working-class man and woman, Ford lent their heroism wings.
This means the Mustang was a stunning vindication of Lee Iacocca’s vision; while the original projection was that Ford might sell 100,000 in the first full year of production, it actually went on to shift that many in just three months – and sales went on to top a million cars in just eighteen.







