Background
Selling the same car behind a variety of different badges to appeal to a buyer’s poshness, sportiness, spiciness (eh?) or just plain stinginess might seem like a relatively recent thing. But of course it isn’t: the Brits were pulling this trick decades ago.
For Jaguar, it started in 1960 when they took over the Daimler Company. By body-doubling the Mk 2 Jaguar as a Daimler V8-250, albeit with a smooth 2.5-litre V8 instead of the Jag’s straight six, sales could be increased at relatively minimal expense.
The Jaguar XJ6 of 1969 was such a wonderful car that even greater savings could be made. There was no need to fit a different drivetrain on the Daimler Sovereign version. Adding some flutes to the grille and changing some of the interior trim would do just as well.
Daimler’s heritage was even longer than Jaguar’s, so the Sovereign came across as slightly posher and more exclusive than the Jag. Having a real word for a name, and a regal one at that, added to the Daimler’s kudos – even if the Sov didn't have the Jag’s wood-capped doors.
It didn’t matter. In just about every other respect the Sovereign was an XJ6 – a game-changing luxury saloon that blew away the old idea that you could have grace or pace in a car, but not both at the same time.
The smartly facelifted Series II versions of both the XJ6 and the Sovereign were released in 1973. Behind the Daimler’s shallower grille and raised front bumper was the 2.8-litre (and, after 1975, the 3.4) version of Jaguar’s iconic inline six engines. Our 1977 Sovereign is however powered by the largest and arguably the best Jag six, the creamy and ultra-relaxed 170bhp 4.2-litre. And that’s not the only reason why it’s a very special car.







