Background
Selling the same car behind a variety of different badges to appeal to a buyer’s poshness, sportiness, or just plain stinginess might seem like a relatively recent thing. But of course it isn’t: the Brits were pulling this trick decades ago.
For Jaguar, it started in 1960 when they took over the Daimler Company. By body-doubling the Mk 2 Jaguar as a Daimler V8-250, albeit with a smooth 2.5-litre V8 instead of the Jag’s straight six, sales could be increased at relatively minimal expense.
The Jaguar XJ6 of 1969 was such a wonderful car that even greater savings could be made. There was no need to fit a different drivetrain on the Daimler Sovereign version. Adding some flutes to the grille and changing some of the interior trim would do just as well.
Daimler’s heritage was even longer than Jaguar’s, so the Sovereign came across as slightly posher and more exclusive than the Jag. Having a real word for a name, and a regal one at that, added to the Daimler’s kudos – even if the Sov didn't have the Jag’s wood-capped doors.
The smartly facelifted Series 2 versions of both the Jaguar and the Daimler were unveiled in 1972, shortly after the 5.3-litre V12 option became available. With ex-Daimler man Lofty England now in charge at Jaguar, they revived the Double-Six name for the Daimler XJ variants powered by the V12.
As if the Daimler Double-Six was not luxurious enough already, a more generously equipped Vanden Plas version was also offered, which had a 4-inch longer wheelbase and a vinyl roof to further distinguish it from the regular model. It is one of these we have offered for sale here...







