Background
The name Riviera conjures up images of sun-kissed stretches of the French South coast, permeated by pretty, affluent towns – normally the preserve of the rich and famous. In essence, a heady mix of opulence, comfort and care-free living. Keen to slap a bit of old-world glamour onto its rakish 1960s land leviathan, Buick resurrected the Riviera tag it had first used in the 1940s.
Most fans of American cars can usually identify the first three generations of ‘Rivis’ but beyond these, things get a little hazy. Though the name did continue to be used on GM’s personal luxury coupes and convertibles right up until the mid-1990s. There’s even be a couple of concepts since then; to keep the name fresh in our minds. The last was seen at the Shanghai Motor Show in 2013.
All Rivieras follow a similar template, they’re powered by a huge displacement V8 engine up front, driving the rear wheels through an automatic transmission. The other trademark Rivi element is cocooning its occupants in sumptuous surroundings. The main break from this formula came with the arrival of the front-wheel drive sixth generation Riviera in 1979; though luxury was still very much clear and present.






