Background
Following the enhanced measures put in place on March 23 with regard to Covid-19, we would like to assure all customers that as an online business we continue to operate, although our office is closed.
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Regular viewers will have seen that we have just listed a Mercedes-Benz 280CE. As a W114 the German firm christened the range the “New Generation Model” as it was said to mark the next stage in the company’s fortunes.
Well, Mercedes-Benz wasn’t alone in doling out that sort of nonsense as the BMW E3, which was introduced at the same time as the W114/W115, was given a similar moniker, this time the “New Six”. History is confused as to which of the two companies came up with the designation first, a confusion that saves one of them no little embarrassment…
But, to get back to the point. The E3, or BMW New Six, arrived in 1968 (probably sideways in a cloud of tyre smoke and being driven by a chap with unfeasibly long sideburns) to great acclaim. All were fitted with the firm’s M30 straight-six engine of various capacities, and the range introduced the twin headlamps that would go on to become something of a trademark.
A handsome three-box saloon, the range started with a 2500/2.5-litre 148bhp engine and went all the way to a muscular 3.3Li with nigh-on 200bhp. The 2800, 3.0S, 3.0Si and 3.3L and 3.3Li sat in the middle with their engine size giving each its name. But, no matter what the capacity, all benefitted from one of the smoothest and punchiest engines available anywhere, engines that punched far above their displacement.
In case you were wondering, the ‘L’ stands for ‘Lightweight’ - and we all know what ‘i’ means, don’t we? Oh, and if you see a ‘CS’ badge then you’re looking at the much sought-after E9 coupe, which was built on a shortened E3 chassis.
Offered with both a manual and an automatic gearbox, the E3 was a light, airy car inside – and the cars were categorised as being one class higher than the Mercedes-Benz W114 and W115 range, even though the BMW was only 1cm longer. That must have rankled.
The car’s weight varied from 1,334kg to 1,420kgs, which isn’t bad for a car of its class and equipment but wasn’t class-leading. To offset this, the range gained muscle as it aged, ended up with the mighty 3.3L, a model with a longer wheelbase and the 196bhp engine under the bonnet, albeit tuned to deliver more torque rather than power as the aim was to produce something that felt more luxurious than the cars that had come before.
The E3 died in 1977, replaced by the 7-Series. Almost 225,000 were built in all, making it as popular with the buying public as it was glorious to drive and behold.







