Background
In production from 1994 to 2001, the E38 is the third generation of BMW’s top-of-the-range 7-Series. As a sign of the times we were living in, buyers could, for the first time, choose from a range of straight-six and V8 engines in both diesel and petrol formats, while the range-topping model got BMW’s glorious V12 petrol.
Power outputs varied from the 141bhp in the 725tds through to the 322bhp V12, which means the 0-60mph sprint occupies anywhere between six and 11 seconds, depending on the depth of the first owner’s pockets.
The 728i you are looking at here, which is fitted with the 2.8-litre, 190bhp straight-six engine, has a top speed of 140mph and can reach 60mph in just over nine seconds – and that’s enough really, isn’t it?
Most, like this one, were fitted with the five-speed ZF automatic ‘box and while manual gearboxes were offered in some markets, they’re a rare and largely undesirable option.
As well as the new-found obsession with fuel consumption, safety had started to become a priority and BMW crammed the E38 with masses of safety equipment including traction control, auto-levelling Xenon HID headlamps, and Electronic Damper Control (EDCIII).
The interior was as OTT as the mechanical specification; the E38 was the first car in the world to protect its occupants with curtain airbags, the first European car to offer a satellite navigation system, and the first BMW to offer onboard TV.
Active Comfort Seats were offered from 1998 onwards, while double-glazed windows – and even laminated security glass – were on the options list.
A favourite of both the small screen and Hollywood, it’s probably most famous for making an appearance in Tomorrow Never Dies, where 16 cars were modified in total.
This means the E38 is one of the very cheapest ways of getting behind the wheel of a genuine James Bond car…







