Background
Did you ever overhear someone say ‘I could have done that,’ while looking at a painting? The point is, they didn’t do it, someone else did. With this in mind the Ford Mustang seems like an obvious car to build now, but back in 1964 no one else had thought of using a bread and butter car’s underpinnings, sticking it all in a posh frock and marketing it as a sports car. It was developed in record time and on a shoe string budget.
Launched at America’s 1964 World’s Fair (only very slightly more international than US baseball’s World Series) the Mustang was an instant hit and orders flooded in. Ford planned to sell 100,000 cars in the first year of production but actually sold 22,000 on the day it went on sale. First year sales topped 680,000 of what by now was known as Ford’s pony car – seven times the expected sale – and within two years the millionth Mustang rolled off the line at the company’s Dearborn, Michigan plant.
The Mustang’s image was further helped by appearances in the James Bond Film, Goldfinger, and later (1968) the universally acclaimed Bullitt, with Steve McQueen doing his own stunt driving and outwitting his Dodge driving pursuers through the streets of San Francisco. (The Mustang’s first silver screen appearance was actually in a French comedy called Le Gendarme de Saint-Tropez, which aired just over a week before Sean Connery’s rather better known film.)
The Mustang’s winning formula was, partly, a combination of a beautiful and understated bodyshell allied to commonplace mechanical components. The level of customisation was also a big selling factor for the Mustang. Numerous engines, interiors, trim levels, colours and mechanical options allowed the buyer to purchase their new Mustang to suit their needs.
But it was the sheer number of options that really caught the imagination. With five different engines, six different transmissions, three suspension packages, three braking systems and a whole host of performance, colour and cosmetic choices, there was a Mustang to suit everyone. Even more importantly, it was cheap.
The Mustang’s launch price of less than $2,500 enabled blue-collar workers across America to release their inner rebel. Bruce Springsteen may have made heroes of the men and women working in mines, mills and foundries, but it was Ford’s pony car that gave them the freedom and opportunity to hit Thunder Road and go Racing in the Streets.
The original engine line up consisted of a 170ci (2.8-litre) straight-six, 4.3-litre V-8, and the legendary 289ci (4.7-litre) V-8 with up to 271 horsepower. For late '65, the six was enlarged to 200ci (3.3 litre) and the 260 was replaced by a 289 with a two-barrel carburettor in place of the full fat version with four venturis.







