Background
Thankfully for the car enthusiast, there are the visionaries. A talented body of people who want to make the best drivers’ cars and they have the knowledge, background, and ability to make it happen.
Two such people were Ansar Ali and Mark Edwards. The former CEO and COO of Caterham Cars respectively, they came together in 2015 to form Zenos Cars.
Ali, when interviewed at the time, was clearly under no illusion that the journey to produce a range of thrilling sports cars would be an easy one.
“We want to be different and more in tune with the driving enthusiast,” he claimed.
The plan over a five-year period was to launch three models, with project codes E10, E11 and E12, each powered by a 200hp mid-mounted 2.0-litre Ford engine driving the rear wheels.
Zenos stated that it aimed to deliver a thrilling and engaging lightweight sports car experience that was ‘affordable’.
Unlike most other automotive start-ups such as Vuhl (starting price £65,000) or BAC Mono (£110,000), both founders knew how to run a low-volume car company and still make a profit.
Being ex Lotus people as well, the Elise was another car firmly in their sights.
The first car to launch was the E10 and this was soon followed by the E10S, which also sat on the same part carbon, part aluminium chassis, but this time a 250hp Focus ST turbocharged engine sat inches from your head.
Its appearance is minimalistic in the extreme, with no doors, roof or windscreen, though the latter could be added. Lightweight too, tipping the scales at just 725kg.
Just so you know, the Elise weighed in at almost 200kg heavier and was down on power too.
Road testers at the time clamoured to get behind the wheel and experience the Zenos E10S for themselves and from what we read, they were suitably impressed.
The E10S was capable of sprinting from 0-62mph in less than 4 seconds, quite quick enough thank you. And for the very brave, top speed was quoted at 155mph…
One Auto Express journalist waxed lyrical:
“It’s a completely all-consuming experience and the lack of distractions in the cabin – two digital read outs and a gear stick is your lot – means you can just get on with what the car was designed to do – drive.”
No ABS, no traction control, man and machine in perfect harmony, perhaps.
Sadly, like all great plans, the company struggled and went into administration a little over a year after production started.
Ali is now the MD of McLaren’s Special Operations Division – you can’t keep a good man down!







