Background
Of the widely unsung automotive heroes, of which there are many, Ivan Hirst must sit somewhere near the top of that distinguished role of honour. Ostensibly a mild mannered optician from Oldham, Ivan Hirst became Major Ivan Hirst, war hero and saviour of Volkswagen once the Second World War had run its destructive course. After saving an abandoned train full of injured Allied soldiers and effecting their escape from the beaches of Dunkirk in 1940, Hirst was sent back to Germany again in 1944. This time he was part of the melee of 620,000 personnel and 96,000 vehicles that contributed to Operation Overlord.
This time Hirst was heading east, not west, and at a pace and would soon find himself posted to Wolfsburg. This was ostensibly the factory town that had sprung up around the plant manufacturing the ‘Kraft Durch Freude’, or ‘Strength Through Joy’, car so emblematic of the Nazi ideology. Hirst was the senior officer on the ground and part of the British Army’s Royal Electrical and Mechanical Engineers corps, and his brief was to use the plant to repair Allied vehicles and to ultimately dismantle it and repatriate the salvageable machinery to Allied countries.
Hirst was a thinking man, however, and not being a career soldier not so wedded to the principle of unquestioning adherence to orders. He could see enough potential in the Volkswagen plant and the vehicles it could make to offer an alternative to his masters. Despite the plant sustaining major Allied bombing damage and the majority of the workforce having fled, Hirst felt he had just enough of everything to get the plant producing vehicles again. Initially it was a steady stream of Kübelwagen which were then issued for use by advancing Allied soldiers. Soon, however, the iconic Volkswagen saloon (not yet the Beetle) was again being produced with Hirst managing to secure an order for a whopping 40,000 cars from the Allied Command. It was Hirst’s foresight and incredible management skills that would ultimately buy Wolfsburg a stay of execution and cement Volkswagen’s place in the pantheon of great automotive brands.








