Background
Despite being in production for 36 years to that point, Volkswagen’s 1974 Jeans Beetle was still seen as a vitally important model for broadening its parent firm’s (admittedly limited) breadth of production. There was no getting around the fact that the Beetle was old; its second coming as the hippie’s favourite form of transport was already waning by the mid-1970s. Remember too, the success of the Beetle’s replacement, the Golf, was by no means assured. VW had tried on several previous occasions to replace the Beetle and had failed to repeat even a tiny slice of the Beetle’s success.
The Jeans Beetle was intended to spice up the old Bug’s image, improving its appeal among a younger more sporting-aware audience. Based on the Beetle 1200, the Jeans edition got racy black side stripes with blacked-out door handles, headlamp surrounds and black bumpers to match. More importantly, it got the denim interior and yellow stitching that gave this limited edition its name. The overall effect was a Beetle that was cool again, even if it was for a fleeting moment before Golf GTI mania gripped Europe.







