Background
There is no doubt that the Volkswagen Beetle is one of the most recognisable cars of all time. It’s hard to believe that it was designed in the 1930s, its distinctive shape changing little during its long time in production.
Commissioned by Adolf Hitler as a people’s car (or volkswagen in German), it was designed by none other than Ferdinand Porsche.
The aim was to produce a car that was practical, affordable, and above all reliable. In that they undoubtedly succeeded.
Production was halted due to World War 2 and once this ended, the factory was put under British control. By the end of 1946, just 10,000 cars had been produced, but a decade later, over one million had been sold – an undoubted success, the car providing affordable post war transport.
The Beetle gained popularity in many far-flung places such as South Africa, Australia, Columbia, Mexico and Brazil.
America too warmed to the Beetle, where you could find it populating beach car parks or suburban driveways.
Even after European production ceased, the car soldiered on in South America but by 2002, after a scarcely believable 21 million Beetles had been produced, annual sales were plummeting.
The death knell was sounded in 2003 and the last Beetle rolled off the production line in Puebla, Mexico on 30th July, 65 years after its original launch.







