1975 Triumph Stag

7 Bids
8:30 PM, 09 Jun 2023Vehicle sold
Sold for

£15,750

(inc. Buyer’s Premium)
consigner image

Mark's review

Mark Livesey - Consignment Specialist Message Mark

“ Fabulous History - Highly Original - Exceptional ”

This Stag has been hiding away for many years, but with its recommission and recent usage proving it is a reliable and delightful car, it embodies everything the Stag was designed to be and its ready for its next adventure with a new owner.

We estimate this car to fetch between £19,000 - £24,000 in auction.

Viewing is always encouraged, and this particular car is located with us at Bonhams|Cars Online HQ near Abingdon; we are open weekdays 9am-5pm, to arrange an appointment please use the Contact Seller button at the top of the listing. Feel free to ask any questions or make observations in the comments section below, or try our ‘Frequently Asked Questions’.

Background

Triumph released the Stag in 1970 as a 2+2 sports tourer with styling from Italian designer Giovanni Michelotti, who can claim fame to some of the Ferrari’s, Maserati’s and Lancia’s of the time.

By the time 1970 rolled around the Stag was 2 years late, being fashionably late however, didn’t dampen British spirit around the car and there was a 12-month waiting list in place for orders with car’s being exchanged for well above list price. When the car hit its main target market in the US it was plagued with reliability issues due in part to some engineering decisions.

Despite this reputation following the car, if properly maintained, they are perfectly reliable and dependable cars. If the engines and cooling systems have been looked after they can provide a joyful ownership experience.

  • LD35897A
  • 50730
  • 2997
  • auto
  • Maple Brown
  • Brown
  • Right-hand drive
  • Petrol

Vehicle location
Bonhams|Cars Online HQ, United Kingdom

Background

Triumph released the Stag in 1970 as a 2+2 sports tourer with styling from Italian designer Giovanni Michelotti, who can claim fame to some of the Ferrari’s, Maserati’s and Lancia’s of the time.

By the time 1970 rolled around the Stag was 2 years late, being fashionably late however, didn’t dampen British spirit around the car and there was a 12-month waiting list in place for orders with car’s being exchanged for well above list price. When the car hit its main target market in the US it was plagued with reliability issues due in part to some engineering decisions.

Despite this reputation following the car, if properly maintained, they are perfectly reliable and dependable cars. If the engines and cooling systems have been looked after they can provide a joyful ownership experience.

Video

Overview

If you were to look up a buyer’s guide for a Stag it would go into depth about all the things to look out for in a potential buy such as engine maintenance, drivetrain and suspension condition and interior niggles to look out for.

It’ll summarise by saying a bad example will let you down and cost a fortune but a good one will delight with its touring ability, comfort, soundtrack, and sophistication. We’re confident this car falls firmly in the latter camp so if you’ve come across this listing, your search has proved fruitful.

A big contributor to our claims is the wonderful history, clearly kept by a true enthusiast of the Stag which includes a handwritten notebook of the various exploits and owners’ history behind some of the car’s 8 different keepers with dates and mileage.

The current owner had purchased the car from a friend who was selling who had purchased the car from an owner who had previously paid for the car and stored it away in a dry store lock up. Once it had changed hands to the latest two owners it was given a thorough recommission where needed as is common for classics that have been hidden away for long periods.

Since then, the car has been an utter delight and even starts every time on the button, the current owner reports. It is only being sold due to the current owners other Triumph taking priority at present.

The car is believed to be all original with only some small remedial paintwork being carried out in 1990/1991. It does have a new mohair hood and frame as well as some new wheels, but the idea here has been to keep as much as possible true to the original car as it came out of the factory.

Exterior

It’s Maple Brown if you’re wondering, the epitome of the 70’s and a colour we think suits this stag down to the ground. Now if you were to strain your eyes hard enough and get within inches of the bodywork, you would find some minor marks here and there but for a car that is 47 years old and has only 51,000 miles on the clock, it is in remarkable condition.

The body panels and panel gaps around the car are straight, tight and uniform and considering this car is believed to have all its original metalwork, it is even more impressive that the car is in such good condition.

Interestingly, the Stag comes with both the soft top and the hard top, a popular option from factory as the regulations at the time stated the Triumph had to have a B pillar roll bar to comply with safety measures. We previously mentioned that the Mohair hood and frame is new, but the hard top is in equally as good a condition as the exterior.

The tyres look to be recently new and have plenty of tread left whilst the wheels themselves are in near new condition, which is unsurprising as they are near new. Along with the wheels and tyres, the brightwork and badges around the car are again in great condition, there is some very minor pitting in some of the chrome but far less than you would expect for the age of the car.

Interior

The same narrative continues into the interior, the upholstery is in great condition, and you’d be forgiven for thinking it was all recently installed after an expensive restoration, but it is reported to be original and the factory spec. There are no rips, tears, scuffs or stains as far as we can see on the seats and the rears are in just as good a condition as the fronts.

The carpets and headlining on the hard top are in good condition too, the carpets have protective over mats in the front and back which means they haven’t worn unevenly. Underneath the carpets is solid too from what was visible and captured in the photo gallery which we encourage you to take a look through.

The wooden dash is in good nick too, the dials are all reported to be working and are in very good condition. Working as intended also is the power steering and the electric windows. The popular auto box with overdrive is reportedly a pleasure to drive with and its centre console housing is in good condition with just a small lacquer peel as seen in the gallery.

Mechanical

The boot space in the Stag is well kept and tidy and the metal work underneath stands up well to inspection. There is also the tool kit, the hard top stand and the jack in the boot too.

The engine bay shapes up very well too, that original V8 looking nicely at home tucked up under the Stag’s sleek bonnet lines. The owner has had the cooling system overhauled and recommissioned after it had been sat and reports that the car does not overheat after a delightful experience sat in motorway traffic in the recent warm days we have been treated with. The owner also reports the carbs have been overhauled and as such the car eagerly fires up on the button reliably.

Remarkably the underside of the Stag is in good condition visually and the owner reports its complimented by every mechanic and technician that ventures underneath the car. The stag has clearly been kept in dry conditions for much of its life and the underseal has not seen the barrage of stones chipping it away from 47 years of hard use.

History

Along with the handwritten notebook documenting the history of the car, the Stag also comes with the original leather owner’s manual folder including the original owners’ manuals.

The history was one of the main reasons the current owner was taken with the car and indeed a car that has this level of documentation is likely to be a good prospect. A fully stamped service book, a collection of period tax discs, owner’s club paraphernalia and more invoices than you can shake a stick at, this Stag has near enough its entire history mapped out.

We encourage you to take a look through the photo gallery to go through all the paperwork and if you would like you are welcome to book a viewing of the car as it is here with us at our HQ in Oxford.

The Stag even has an MOT, valid until 21.03.2023

Summary

This Stag has been hiding away for many years, but with its recommission and recent usage proving it is a reliable and delightful car, it embodies everything the Stag was designed to be and its ready for its next adventure with a new owner.

We estimate this car to fetch between £19,000 - £24,000 in auction.

Viewing is always encouraged, and this particular car is located with us at Bonhams|Cars Online HQ near Abingdon; we are open weekdays 9am-5pm, to arrange an appointment please use the Contact Seller button at the top of the listing. Feel free to ask any questions or make observations in the comments section below, or try our ‘Frequently Asked Questions’.

About this auction

Seller

Private: jurgen


Viewings Welcome

Viewing is strongly encouraged, and is strictly by appointment. To book one in the diary, please get in contact.

99c82cea-7c6d-4060-a6cd-f2a0fdd64e5e/313b90ed-aff0-404d-ba43-c55ced634dfd.jpg?optimizer=image&width=650&format=jpg image

Thinking of selling your Triumph