Background
We have the Korean war to thank for introducing the world to the Toyota Land Cruiser. When the conflict began in 1950, Japan was still under the stewardship of the US military. With a new Cold War hotspot on its doorstep, US forces in Japan wanted a rugged and locally-built 4x4. Toyota was given a big pile of cash and asked to come up with the answer. Allied forces committed to the Korean Peninsula would use licence-built Willys Jeeps in the end, but Toyota had made its own encouraging prototype.
As re-armament limitations were relaxed, Toyota’s work wasn’t wasted as it was able to produce 1000 of its new 4x4 for the National Police Reserve and with that, the Land Cruiser legend was born. Initially devised as a rugged go-anywhere utility vehicle, the 40 series Land Cruiser of 1960 really cemented this reputation among the general public. A famous Toyota advertising slogan sums up the appeal; ‘We’ll know how long it lasts when the first one wears out.’







