Background
During its generations-long streak as America’s largest retailer, Sears, Roebuck & Co.
built the world’s tallest building to house its operations, distributed billions of mail order
catalogs, and counted thousands of brick and mortar stores among its assets. Though
their fortunes have mirrored the rise and fall of American Industry, at its peak, Sears
offered a bewildering array of products and services, among them house-brand
automobiles, motorcycles, and even entire prefabricated homes.
The Sears Motor Buggy first appeared in a 1909 catalog, listed for $395; roughly the
equivalent of $13,000 today. Engineered by a forgotten but brilliant, prolific motoring
pioneer named Alvaro Krotz, to whom more than 100 car-related patents are ascribed
(including the first treaded tires), the Motor Buggy proved quite popular, finding roughly
3,500 buyers by the end of production in 1911 or 1912.
Widely regarded by early American motorists as a reliable, well-built and engineered
vehicle, the Sears Motor Buggy was well-suited to unpaved, frequently muddy roads of
the time, thanks in part to impressive ground clearance endowed by its “high-wheeler”
configuration.
Early examples were built by the Hercules company in Northwest Indiana, though
production soon shifted to a 66,000 sq. ft. facility in Chicago operated by the Lincoln
Motor Car Works, itself entirely unrelated to the Detroit-based luxury marque purchased
by Ford 100 years ago. Though reluctant to end sales of the Motor Buggy, Sears’ hands
were forced after efforts to reduce its production cost below retail price failed







