Background
Pre-war Rovers were always aimed at, and popular with, a certain section of society.
Not right at the top, where aristocrats, plutocrats and others denizens of the upper echelons opted for cars bearing the logos of Bentley, Rolls-Royce or Lagonda.
And certainly not lower down, where Morris and the like catered to the needs of the masses.
No, Rovers were the cars of choice for tweed-jacketed country doctors, bowler-hatted bank managers, and a whole class of chaps with dark suits and serious expressions from The Ministry of Something Awfully Secret or Jolly Important.
But this iteration, the Rover 14 Streamline, added another dimension – one designed to appeal to the owner-driver’s inner aesthete.
Rover's 14 model was launched in 1934 on a lengthened chassis, retaining its predecessor's 1,577cc, six-cylinder, overhead-valve engine.
The new frame allowed for the incorporation of a wide range of body styles around a standard chassis specification that included a four-speed gearbox with freewheel, Lockheed brakes, Luvax-Bijur automatic lubrication and electric windscreen wipers.
Later in 1934 a new ‘Streamline’ body-shape joined the fray, with both Saloon and Coupé versions available.
Clearly a product of the broader Art Deco age, the Rover 14 Streamline Coupé was specifically a nod to the Streamline Moderne movement, a subsidiary school of Art Deco design expression that lent itself to everything from ocean liners and skyscrapers to trains and, of course, cars.
Indeed, manufacturers as varied as Bugatti, Cord, Talbot, Tatra, Chrysler and Studebaker all penned Streamline Moderne designs, with the results being some of the most stylish and eye-catching vehicles ever built.







