Background
The luxury car market has always been small and well-formed. However, by the 1930s, niche manufacturers had to keep pace with larger competitors. Handcrafted models faced competition from modern, mass-produced cars, necessitating change. Enter the 1938 Rolls-Royce Wraith, featuring innovations to align with contemporary trends.
In the late 1930s, while Rolls-Royce aircraft engines thrived, the car division faced a fundamental challenge. Advanced mass-production techniques threatened traditional craftsmanship, prompting the company to explore new methods. Chief engineer William Robotham visited the USA in 1934 to study their superior car manufacturing techniques.
Robotham realised Rolls-Royce need not produce all parts in-house if others could do so cost-effectively. He aimed to modernise production and boost output, believing sales growth was essential for survival. The Wraith embodied this forward-thinking approach.
The Wraith's chassis took inspiration from its sister model, the Phantom III, featuring independent front suspension, adjustable shock absorbers, and a hydraulic jack. The frame had numerous weight-reducing bored holes and was partly riveted.
The Wraith's production was cut short in 1939, with only ~491 units made before war intervened. In 1946, the Silver Wraith succeeded in modernising the pre-war model and contributing to the company's resurgence. Today, the Wraith symbolises progress and adaptation.







