Background
John Blatchley joined Rolls-Royce during the Second World War on the aero-engine side of the business. It wasn’t long, however, before he had transferred to the design office of the car operation at their Experimental Department in Belper. He cut his teeth on the detailing of the Silver Dawn and MkVI’s including creating an elegant interior and focussing on ensuring the door hinges were concealed to Rolls-Royce’s exacting standards.
This solid, if slightly mundane, work stood him in good stead, however. When, in 1951, the Styling Office was officially formed as a separate department Blatchley was appointed Chief Styling Engineer and moved to the Styling Department's offices at the fabled Crewe works. His first responsibility in his new role was oversight of “Project-Siam.” Siam was charged with creating a car more than equal to the demands of the 1950’s – the model destined to become the new Silver Cloud and S-series. The focus of the project team had gone into creating a car “that looked like a respectably up-to-date post-war car, free of any visual excesses.” The design was excitedly presented to the board in 1951……. who immediately rejected it for “being too modern.” Not to be deterred Blatchley did, in his own words, “a quick sketch of something more traditional, more in keeping with the Rolls image, which I did in about ten minutes. It was taken into a board meeting, and they decided to make it there and then”.
Despite this rushed genesis, the Rolls-Royce Silver Cloud was a watershed model for the renowned Crewe based purveyors of peerless luxury cars. For example, it was the first model to have both its chassis and its body built by Rolls-Royce, in the majority of cases at least. Of 2,360 Silver Clouds built between 1955 and 1959, just 121 were fitted with externally coach-built bodies.
In hindsight, the Silver Cloud became the vital bridge between the pre-war cars and mindset and, what many consider, the first truly modern Rolls, the Silver Shadow. A total of 7,372 Silver Clouds went on to be built across three distinct series.







