Background
The world was watching very closely when the Rolls-Royce Phantom VII emerged blinking into the light in 2003.
This was the first Rolls from BMW and, it turned out, would be the model that effectively rescued the marque and would give its Teutonic rival, Maybach, a figurative but nonetheless lively slap across the cheek with a pair of bespoke, English duelling gloves.
The body is mostly aluminium and the extrusions used to construct the aluminium spaceframe are produced by some hydroelectric sorcery in Norway, lovingly beaten into shape somewhere in Denmark, hand-welded in Germany and turned into a car at Goodwood.
The Series 1 Phantom VII (2003 – 2012) is an extraordinary car in almost every imaginable way.
Here are some facts.
The Phantom is 1.63 m (64.2 in) tall, 1.99 m (78.3 in) wide, 5.83 m (229.5 in) long, weighs 2,485 kg (5,478 lb) and its 6.75 litre V12 engine can accelerate all of its considerable mass to 100 km/h (62 mph) in 5.9 seconds.
Priced at over £250,000 when new (and that’s for the ‘basic’ Phantom with no extras – i.e., the one that nobody capable of affording a Phantom would ever buy), this car was uncompromising in its display of sybaritic luxury.
It could be ordered in practically any colour and finish and tailored to suit tastes ranging from discreet and stylish to obscene and inexcusable.
In 2006 the Peninsula Hotel in Hong Kong ordered 14 extended wheelbase Phantoms in a unique ‘Peninsula Green’ colour. At the time, this was the largest ever single order for the Phantom VII.







