Background
The world was watching very closely when the Rolls-Royce Phantom VII was announced in 2003.
This was the first Rolls from BMW and, it turned out, would be the model that effectively rescued the marque and would give its German rival, Maybach, a very formidable competitor.
The body is mostly aluminium and the extrusions used to construct the aluminium spaceframe were produced by some hydroelectric magic in Norway, lovingly beaten into shape somewhere in Denmark, hand-welded in Germany and turned into a car at Goodwood, England.
The Series 1 Phantom VII (2003 – 2012) is an extraordinary vehicle in almost every imaginable way.
Priced at over £250,000 when new (and that’s for the ‘basic’ Phantom with no extras – i.e., the one that nobody capable of affording a Phantom would ever buy), this car was uncompromising in its display of indulgent, hand-crafted luxury.
It could be ordered in practically any colour and finish and tailored to suit tastes ranging from discreet and stylish to outrageous and inexplicable.
In 2006 the Peninsula Hotel in Hong Kong ordered 14 extended wheelbase Phantoms in a unique ‘Peninsula Green’ colour. At the time, this was the largest ever single order for the Phantom VII.
In 2004 the company celebrated the centenary of the first historic meeting between Charles Stewart Rolls and Frederick Henry Royce with the production of just 35 Centenary Phantoms.
Each was delivered with sumptuous ‘Dark Curzon’ paintwork, red badging, an aluminium dashboard and a solid Sterling silver Spirit of Ecstasy mascot.








