Background
It’s fair to say that the Rolls-Royce Camargue has gone down in history as one of the more controversial cars to emerge from Crewe - at least until recent times. You see, many marque customers are - or were - strict traditionalists who weren’t that keen on change. Even the Silver Shadow of 1965, now regarded as one of the archetypical classic Rolls-Royces, caused a few old colonial moustaches to bristle at the time, accompanied by exclamations of “We didn’t win the war to have monocoque construction, disc brakes and hydropneumatic suspension licensed from the French!”
The Shadow’s monocoque construction process did mean that the era of coachbuilt Rolls-Royces largely came to an end with its advent though. The company did try and address this with its Mulliner Park Ward two-door saloons and drophead coupes, rechristened Corniches in 1971, but these were still clearly derived from the Shadow. Rolls-Royce wanted to push the envelope even further, with a radical flagship machine that had a distinctive style all of its own. And so, rather than use its in-house British styling team, it went to the Italian carrozzeria Pininfarina instead - known for its designs for many different manufacturers, most notably Ferrari.
Pininfarina’s striking two-door coupe, launched in 1975, had the same platform as the Shadow but was very different on-top. By contrast to its more curvaceous siblings, the Camargue - named after the coastal region of southern France - was almost avant garde with its crisp, angular lines, forward-leaning radiator grille, low roofline and dramatically swept rear end. It looked forward rather than backwards, as most of its predecessors had done before it. And it also bore a distinct resemblance to the Fiat 130 Coupe and Ferrari 365 GT4 2+2, also from the Pininfarina stable, although the Rolls-Royce was substantially larger than both these (and pretty much everything else around too). Such a fresh and futuristic look was no bad thing, even if it didn’t chime with everybody. The Camargue also had more luxury and power than other Rolls-Royces, as well as the most expensive price tag of any car in the world when it debuted. For the same outlay, you could have had two Silver Shadows or one and a half Corniches. Nevertheless, the high entry fee didn’t stop Shirley Bassey - a big fan of the marque - buying one, and the Shah of Iran acquiring two.
The Camargue divided opinion. For some, the mere fact that it was styled in Italy rather than Britain was enough to cause harrumphing - forgetting the fact that, in the coachbuilt era, Pininfarina had styled several Rolls-Royces and Bentleys for customers. But overall, it was the individualistic and imposing styling that prompted some to take against it, while others adored it precisely for that reason. It was something quite unexpected and left-field from a car maker that usually trod a safe, conservative line. Fortunately, here at The Market, we’re in the latter camp, especially when it comes to this lovely example.







