Background
Now in its fifth generation, the Range Rover’s status as a luxury off-road icon had its roots way further back than the original’s 1970 launch date.
Two decades previously, attempts to sell a leather-trimmed, Tickford-bodied station wagon on an 80-inch Land Rover chassis had proved unsuccessful; nevertheless, the Wilks brothers, creators of the Series Land Rovers, were convinced that a more luxurious model would assure the future of the marque. Their reasoning was simple: commercial and agricultural use could only account for so much demand, and while private owners did have a need for a rugged off-roader, a more civilised machine could court another sector of the market.
After attempts to bring a ‘Road Rover’ to market failed, analysis of export buyers – particularly those in the US, where the likes of the International Scout and Jeep Wagoneer were popular – development began on a 100-inch chassis, styled with a minimum of fuss and refined by Spen King. The Range Rover launched to instant acclaim in 1970; five years later, an off-shoot of Surrey-based Schuler Presses Limited, recognising a growing demand for tuning the Range Rover set to work swapping engines, uprating suspension and fitting anti-lock brakes, changing its name to Overfinch in 1985.







