Background
The idea of a more refined and less utilitarian Land Rover product had been an aspiration for Rover as far back as 1949. Just a year into Land Rover production the Wilks brothers were already preoccupied with the potential longevity of their iconic invention, needlessly of course! In an attempt to broaden the Land Rover’s appeal, they built the 80 Inch Station Wagon. Essentially this was a Land Rover wearing a smart, Tickford designed and crafted body. This specialist vehicle proved prohibitively expensive, however, and thus sold in very small numbers. Many consider this vehicle as the origin of the Range Rover lineage.
Despite this inauspicious start, Rover had another stab at the concept in 1952. The “Road Rover” aimed to capture some of the offroad DNA of the Land Rover but in a significantly diluted form. This model was based on a two-wheel drive Rover P4 chassis with an exaggerated ride height and an estate body. The concept limped through development for nearly a decade before being finally killed off in 1958.
It was ultimately the success Ford Bronco and Jeep Wagoneer in the US that encouraged design luminaries Spen King and Gordon Bashford to have a third attempt at the concept, however. King’s ethos was simple. Combine the comfort and on road ability of a Rover saloon with the off-road capabilities of the Land Rover. Rover P6 designer David Bache was charged with the aesthetic design. Ultimately, he simply refined the slab panelled prototype used by King and Bashford to create the essence of what remains recognisable in Range Rovers of today. The board “greenlit” the project in 1966 and 10 prototypes were produced and given the code name “Velar.” The car arrived in its final form in 1970 and the rest, of course, is history.
The original car was far from a luxury conveyance, however. By the time work commenced on the replacement of the now so called “Range Rover Classic,” a significant move upmarket was considered prudent. With a budget of £300M the replacement was christened “38A” after the room number of the design team charged with making it happen. By the time the second iteration hit the streets, and fields, in 1994 the now so called “P38A” was considered to have achieved the near impossible. Retain the rugged and slab-sided DNA of the original whilst moving the vehicle at least a class upwards with interiors to rival the best luxury cars of the day.








