Background
Late 90’s, early 2000s and Porsche is looking to expand its offerings to increase market coverage as it might have seemed to have become a bit of a one trick pony (an exceptional one trick pony but one trick nonetheless).
CEO Wendelin Wiedeking made the decision in 1998 to join the SUV market with a car bearing the Porsche emblem, much to the uncertainty of many a journalist and die-hard Porsche sports car purist.
2003 rolled around and the Cayenne’s launch was met with a mixed reception with the purists upset and the footballers thrilled. The Cayenne was spun as a necessary compromise to consolidate the company’s fortunes from which they could offer more specialised and superb sports cars to their main market.
The Cayenne was not to take that sitting down however and Porsche proved to the world that when they ventured out of the sports car setting, they could make an astonishing car regardless of the type/engine/competition.
The Cayenne was awesome off road and sublime on the street, it took on the roles of sports car, off-roader, family wagon and luxury GT and performed admirably in each. Love it or loathe it then, it’s not a car to be taken lightly.








