Background
The early 1990’s were tough times for Porsche. The international financial landscape was in flux and Porsche were feeling the heat. Whilst they had managed to diversify beyond the 911... finally, the 928, 924 and 944 where very much bit part actors compared to the firm’s long-standing lead performer. The company’s worldwide sales had fallen from around 50,000 units in 1986 to a mere 14,000 units by 1993. Worst of all, just 3,000 units were sold that year in Porsche’s traditional heartland of North America. Bankruptcy was looming but Porsche could just about afford one last roll of the dice.
The success, or otherwise, of Porsche’s later front engined cars had persuaded the company to take a different route this time. Perhaps not rear-engined like the 911 with all the problems that entails but not front engined either. American, Grant Larson started work on an upmarket MX-5 competitor in 1991 and the initial sketch he made was almost immediately green-lit by the board. Larson and his boss, Dutchman, Harm Lagaay worked day and night to make the new car a reality with a targeted concept reveal at the 1993 Geneva Motor Show. In the end they worked their magic ahead of schedule allowing for a low-key unveiling at the earlier North American International Motor Show (NAIAS) in Detroit.
The new car, the Boxster (an amalgam of “boxer” engine and “roadster”), seemed to take many by surprise including the cadre of motoring journalists in attendance. The concept car caused a sensation with many dubbing it as the spiritual successor to the 550 Spyder. The production car was launched at the 1995 Paris Motor Show and was in the showrooms for 1996. The compact roadster featured a 2.5-liter water-cooled flat-six engine that developed 204 hp paired to a standard five-speed manual. Its power cloth roof and the sporty styling were just some of the reasons why it became an instant attraction. The main differentiator was the way it went and the way it handled. Porsche was back in the game. Ultimately over 300,000 Boxsters, and its Cayman derivative, would be built and sold with the model retrospectively gaining the reputation as the “car that saved Porsche.”







