Background
In 1963, for fear of adverse publicity surrounding accidents and fatalities, General Motors banned all of their subdivisions from being involved in motor racing. This took away one of the key marketing opportunities for Pontiac, who had positioned themselves as a sporting marque to sit above the everyman Chevrolet in GM’s portfolio.
So, Pontiac decided that emphasising drag-strip performance on the street was the best way to appeal to the cool, baby-boomer youth market. They saw that they could turn the new second-generation Pontiac Tempest into a street sports car if they gave it a big enough engine.
However, there was another problem. GM also had a policy that said no engine with a displacement greater than 330 cu-in (5.4-litre) could be put into an A-body car. Ever creative, the Pontiac executives identified a loophole in the ruling that meant bigger engines with significantly more power could still be offered as a factory upgrade package. The first such option was a 389 cu-in (6.4-litre) 325-hp V8 shoehorned into a Pontiac Tempest LeMans.
A man by the name of John Delorean - yes that one - decided to promote the upgrade as a stand-alone product and came up with the name GTO, "inspired" by the highly successful racing car, the Ferrari 250 GTO.
GTO - Gran Turismo Omologato - means homologated for the FIA’s Grand Tourer racing class. Given that the use of the name by Pontiac was essentially just a marketing tactic, it is somewhat surprising that a diligent engineer actually put the car through the FIA’s homologation process in 1964, allowing some to be raced.
The Pontiac GTO was the first mid-sized, highly-powered V8, rear-wheel-drive, 2-door cars to come out of the USA in the mid-sixties, starting an industry trend for what were initially referred to as “Supercars” and later as “muscle cars”.
The influence of the GTO cannot be underestimated - it remains a legend in US automotive history - and first generation ones like this are the enthusiast’s pick.







