Background
The first generation Pontiac Firebird was a popular “pony car” with almost 88,000 examples built between 1967 and 1969 to compete with the Ford Mustang - but it was the second generation of cars from 1970 to 1981 that was to capture the public’s attention on cinema and TV.
The new Firebird came in four trim levels - base, Esprit, Formula and Trans Am and specifications varied hugely, with engine options as diverse as a 3.8 litre V6, a 4.1-litre straight-six or V8s from 4.3-litres all the way up to a thumping 7.5-litres. Transmission choices were also plentiful, 3 or 4 speed manuals or 2 and 3 speed autos.
The Firebird hit the big time from the 1974 model year onwards with new styling that included a “shovel-nose” and slotted tail lights. The facelifted car featured - updated to the next model year as each season began - in the Rockford Files driven by the show’s star and well-known car-guy, James Garner.
Further stardom came in 1977, when a Trans Am special edition was Burt Reynolds’ “supporting actor” in the movie Smokey and the Bandit.
By the time production of the second generation Firebird came to an end in 1981, nearly 1.2 million cars had been built, with the top of the range Trans Am model accounting for almost 40% of cars sold - a proportion that unsurprisingly spiked after the Bandit films.
The Pontiac Firebird carried on for another two generations until 2002 but neither capitalised on their predecessor’s enduring presence in popular culture.







