Background
‘Very few new cars find a way straight to the heart of the motor user with the speed and completeness that attended the debut of the original Morris Oxford and later the Morris Cowley cars.’ - Autocar, 2nd August 1919.
One of the best-known and most readily recognised vintage cars, the ‘Bullnose’ Oxford had its roots in the Edwardian era.
The first examples, fitted with 8.9hp White & Poppe engines, were manufactured in 1913, embodying Morris’ successful formula of offering technically unexciting but well-built and well-equipped cars at a bargain price.
Closely related to the Oxford, the cheaper Cowley used the American-built Continental engine at the time of its introduction in 1915, rather than the Oxford's expensive White & Poppe unit, before switching to one made by Hotchkiss' Coventry subsidiary in 1919.
A close copy of the preceding Continental, the Hotchkiss engine was made in 1,495cc, 11.9hp form initially, a larger (1,802cc) 13.9hp version becoming available in 1923.
A reputation for quality and a drop in price saw the 'Bullnose' Cowley firmly established as Britain's most popular car by the early 1920s.








