Background
For companies like Morgan, whose very essence is rooted in tradition and retrospection, the arrival of a truly “new” model is an event not to be taken in any way lightly. By the mid 1960’s the company’s stock in trade – the Plus 4 – was looking a little enfeebled by its contemporary competition. The Plus 4 was still predominantly using the 2.1 – litre Triumph engine from the TR4 at this stage which produced around 100bhp. With the arrival of the 2.5 litre straight-six TR5 in 1967 the ante was significantly upped with the new car churning out around 150bhp. Other competitors like the Austin Healey 3000 MKIII boasted a similarly muscular output from its 2.9-litre, six cylinder motor. Suddenly the sub £1,500 (those were the days!) sports car market was offering more cylinders and power than the Plus 4 could muster.
Demands for more power for a Morgan were particularly strident from North America, a market that accounted for more than 50% of Morgan’s Pickersleigh Road factory output in the 1960’s. As such, Peter Morgan, son of founder HFS Morgan and the firm’s Managing Director at the time put the developmental wheels in motion. Morgan asked chief engineer, Maurice Owen, to explore the options for a beefier Morgan that would retain the marque’s desirable 1930 aesthetic but offer class leading 1960’s verve and urge. Luckily for all involved Rover acquired the rights to a lightweight and compact V8 from Buick in 1967. This engine’s form factor and specification would fit the bill perfectly as well as offer the American market something they could scarcely resist – a burbling V8.
The Morgan Plus 8 was launched at the Earls Court Motor Show of 1968 and immediately proved to be a sensation. Not much had changed in design terms but the Rover V8 bolted into such a lightweight ash frame was enough to show all comers from Triumph and Austin-Healy a clean pair of 1930’s look heels. Morgan was now offering a performance car that could take the fight to Jaguar and Aston Martin. Weighing in at around two-thirds the price of a new E Type the demand was immediately far outstripping Pickersleigh Road’s capacity of around 10 – 12 cars a week across all variants. By 1970 the Morgan waiting list was already exceeding two years and would eventually creep up to an apogee in excess of seven years in the 1980’s. The Plus 8 was a resounding hit and, clearly, worth waiting for.








