Background
The Mini's boldest reinvention - the Jeep-like Moke – was conceived as a military vehicle but was rejected by the British Army, and subsequently was redeveloped for the civilian market. Deliveries commenced in 1964. The car's open design meant that it was not ideal for the British climate and the vast majority ended up overseas. Production was also transferred abroad after 1968, continuing in Australia until 1981. Australian-built Mokes were already being exported to Portugal in kit form and production commenced there in 1983. In 1990 Rover sold the Moke project to Cagiva, which continued production in Portugal until 1993.
Sold overseas as a utility vehicle but in Britain viewed more as a fashion accessory, the Moke captured the 1960s spirit of freedom and self-expression more effectively than any other car. The Moke's prominent role in Patrick McGoohan's cult TV series The Prisoner has only served to maintain its popularity, and today this quirky Mini variant remains highly sought after.
“What BMC created with the Moke was, to put it mildly, uncharacteristic of that organisation. If the Mini was arresting and advanced, the Moke was off-the-wall and utterly out-of-place." – Chris Rees, Complete Classic Mini. Like that other great cult car of the post-WW2 era - the Volkswagen 'Beetle' - the Mini proved amenable to all manner of imaginative interpretations by devotees, though its boldest reinvention - the Jeep-like Moke - came from BMC itself.







