Background
For a model that was very nearly never made at all, the fact that 300k R107 SLs were made simply beggars belief. In an era when the future of the open-top sportscar was very far from assured, Mercedes-Benz made the bold decision to plough on ahead. The concession was that the SL was to be the safest open-top car made to that point. The R107 is not only the SL with the longest production life (an astonishing 18 years) but it’s also the best seller to date. By being bold while the rest of the motoring world played it safe – fearing US law would ban the convertible – Mercedes-Benz won big, with the R107 pretty much cornering the market for over a decade.
The deep cultural resonance of this baroque-styled beauty meant that it wasn’t just a common sight in the ‘right’ parts of town, but was also all over our TV and cinema screens. Famous outings in Dallas, Miami Vice and even on the big screen driven by Richard Gere in American Gigolo and Eddie Murphy in Beverly Hills Cop meant a whole generation grew up aspiring to own an R107. That cultural reverberation hasn’t really dissipated – it’s why the R107 market is so fiercely fought to this day.







