Background
As icons of the 1980s go, the SL (R107) is up there with a Rubik’s or a pair of Ray-Ban sunglasses, yet it actually first arrived in the early 1970s. Its base ingredients are older still, being built on a modified W114 saloon platform, which was in turn, introduced way back in 1968. The R107 (the first factory R designation) roadster took to the Autobahn in April 1971 however, the home market was not to be its prime stomping ground. Powered by a range of six-cylinder and V8 engines with innovative safety inherent in its design, the SL was supposed to appeal to wealthy American customers, which it did by the boat load.
At the same time as this open-top Merc began to cut a swath through the roadster market, European boardrooms shuddered in fear at the prospect of US safety legislators banning roadsters all together; cutting off an extremely lucrative revenue stream in the process. The Mercedes-Benz board of the late 1960s was no different. Its members agonised over the decision to introduce the R107, for a time favouring a Targa-topped alternative. Thankfully for us, the brave suits won. There was a caveat to legislators however, with the all-important rollover protection integral to the R107’s design; evident by its reinforced A posts and thick-framed windscreen.
Safety might have been a nice additional benefit but it certainly wasn’t the driving force behind SL sales, which were strong from the start. The new car offered comfort and refinement in an open-top package with sporting appeal further down the agenda. The SL was a swift tourer first and foremost and a sportscar second. It was a winning formula that would last for an astonishing 18 years, finally being superseded by the R129 SL in 1989.







