Background
Long before Mercedes-Benz’s naming system segregated its cars into various ‘Classes’, the W110 was the E-Class equivalent in the brand’s portfolio. It ran successfully in the 60s, providing customers a variety of engines, body styles, and designs to choose from. Successor to the Ponton and predecessor to the Stroke 8, the Mercedes-Benz W110 brought luxury motoring at a relatively affordable price.
But that didn’t set it apart, of course. It was instead the presence of fins at the car’s rear that helped it achieve an unmistakable identity. Unofficially referred to as the ‘Fintail’ or ‘Heckflosse’, the W110 fails to disappear into the crowd even now. The unique styling at the back was complemented by a confident, if not overly assertive, front.
In 2021, the W110 presents a good opportunity to own and drive a classic Merc, which although a good product, hasn’t seen its price reach the stratosphere. And despite not being the flagship car from Mercedes-Benz, it’s still a luxury-orientated offering with a focus on the ride and overall passenger comfort. That makes it perfect for a laid-back cruise along the NC500? Maybe! Or a quick stop in Knightsbridge? Do that and you’d be christened a hero by car lovers on Twitter and Instagram.







