Background
In 1949 the first, and subsequently named, Series I Land Rover was launched at the Amsterdam Motor Show. Despite the model being intended as a post-war, stop gap model to circumvent steel rationing and get some much needed cash flowing, buyers had another plan. The rest, of course, is history and the Series Land Rovers went on to be built in huge numbers across three main iterations between 1949 and 1985. The Series III, as featured here, was the last iteration of the Series Land Rovers before the arrival of the coil sprung “Ninety” and “One Ten” vehicles that were ostensibly Series IIIs with posher springs. Over 440,000 Series III Land Rovers were ultimately built and sold between 1971 and 1985.
It is easy to dismiss the Series III as a mild re-warming of the II and IIA, but that would be to damn with faint praise. Admittedly quite a lot was common, especially between the IIA Station Wagon and Series III, but there was a lot of devilish developments in the detail of the Series III. The S3 is fairly easy to differentiate externally. The grill was now a plastic item, and the leading edge of the bonnet was now rolled into a chunky, rounded form. Internally, the changes were even more obvious. The instrumentation had moved from the centre of the dash to a more practical position directly ahead of the driver.
There were some worthwhile mechanical updates, too. One of the key points of failure of the earlier vehicles was the Lucas dynamo, often known to Land Rover aficionados as the “prince of darkness,” which tells its own story really.
The S3 benefitted from a nice new Lucas alternator and uprated ancillaries. The gearbox was the full synchromesh affair that had featured in the late S2 cars with slightly lower first and reverse gears. Purely by dint of its “last man standing” status, but noteworthy nonetheless, the Series III’s production encompassed some key Land Rover milestones. The 750,000th Land Rover was built in 1971, the year of the S3’s introduction. The millionth iteration arrived in 1976, giving a sense of the success of this rugged wagon at its pomp.







