Background
There can be few parts of the world where the profile of a Series Land Rover doesn’t prompt immediate recognition. From a particular set of “needs must” circumstances arising from the devasting aftermath of World War II, the Land Rover emerged onto the world stage. Some 70 plus years later these hardy utility vehicles can still be found wherever conditions conspire to stymie lesser vehicles.
In the shortage-wracked period immediately after the war, Rover was looking to resurrect civilian car production once more. Company finances had been seriously depleted during the war and the Government was only prepared to offer Rover enough steel to produce around 1,100 of their conservative saloon cars per year. It was nowhere near enough to ensure the company’s commercial viability.
As luck would have it, however, Rover’s head designer, Maurice Wilks had been using an American military Willys Jeep as a workhorse on his Anglesey farm. Wilks felt sure he could design a similar, but better, vehicle specifically for the, then, huge agricultural and mining sectors.
Maurice Wilks famously drew his proposed design in the wet sand of Red Wharf Bay in Anglesey for Rover MD, and his brother, Spencer Wilks. Maurice’s ace up his sleeve, however, was that the car could be built from an aluminium sheet called Birmabright which was extensively used in aircraft manufacture and somewhat ubiquitous in Britain’s post-war industrial economy.
In 1948 the Series I Land Rover was launched at the Amsterdam Motor Show. The rest, of course, is history and the Series Land Rovers went on to be built in huge numbers across three main iterations between 1948 and 1985. The Series IIA, as featured here, is thought by many to be the hardiest of the range and was the model in production when Land Rover sales hit their peak in 1970 with 60,000 sold worldwide.







