Background
That the Land Rover Series I is almost three-quarters of a century old is hard to believe. Launched in 1948 and in production for a decade, it provided transport for the sort of folk for whom Solihull’s finest was the only viable way to traverse vast swathes of the undeveloped world.
The first three years saw it on an 80” chassis, a decision that endowed the diminutive four-wheel-drive with more agility than payload. The original 1.6-litre petrol engine fed its power to the wheels via a four-speed gearbox and a two-speed transfer ‘box. Thus, the driver had eight forward gears to choose from and permanent four-wheel-drive, albeit one with an unusual freewheel that disengaged drive to the front axle on the overrun. The pace might have been leisurely but it was all but unstoppable.
It was basic, too. The roof was an extra, as were door tops. Never afraid to increase its range, Land Rover added a station wagon in 1949. Built by Tickford, these are ultra-rare today and extremely desirable, not least because they might just be the prettiest shooting brake ever built. Built on an ash frame, it had leather seats for seven, a laminated windscreen, and a heater just ramped up the luxury at a time when folk were still building cyclecars in their sheds.
The Land Rover’s unusual drivetrain was replaced with a more conventional selectable system in 1950, while 1952 saw the introduction of a more powerful 2.0-litre engine, a move that might have helped its performance but led to a challenge in the House of Lords following an owner being charged with speeding, the earlier vehicles being limited to a top speed of 30mph thanks to their commercial vehicle classification. Thereafter, they were taxed as multi-purpose vehicles unless bought specifically for commercial work.
The wheelbase was increased to 86” in 1954, with a 107-inch wheelbase pickup adding to the range’s versatility. A five-door model arrived on the 107-inch chassis, the station wagon body having seats for up to ten people. Much simpler than the gorgeous Tickford version, it was supplemented by a three-door, short-wheelbase seven-seater.
The famous ‘tropical roof’ made its appearance around this time, a nifty bit of engineering that gave the occupants a cooler ride in the tropics and reduced condensation everywhere else. Land Rover had started its march upmarket, a march that continues today.
Both models gained two inches in 1956, and the 88” and 109” wheelbases formed the foundation of the range for the next quarter of a century.
The Series I, therefore, is Genesis. The beginning of the brand we all know and love today, albeit with the focus on reliability and unrelenting forward motion rather than refinement and power. They were built to conquer the world using brute force and stubbornness and were the first in a long line of
subsequent Land Rovers that helped civil engineers, explorers and the military get where they needed to be.
That they can also be repaired and maintained by a chimpanzee with an adjustable spanner and a pocketful of loose change, makes them the ideal starter classic, especially when you consider their rock-solid residuals and cheap insurance.







