Background
The history of Land Rover and the history of overlanding have been inextricably intertwined since the arrival of the former on the world stage. Overlanding is somewhat older, however, with the term originally coined in Australia to describe the droving of livestock over long distances. Many original overlanding routes went on to become some of Australia’s best-known highways in more recent times.
With the “new” Land Rover not even a year old, in 1949, a Colonel Leblanc drove his 80” Series I Land Rover from England to Ethiopia. Apart from a broken spring, apparently repaired with “string” and a handful of punctures, the standard Series I arrived unscathed. So prolific was Leblanc with his overlanding adventures that Land Rover offered him a role as a “travelling salesman” in 1955. Rather than being retained, Leblanc negotiated a ½ percent commission on all sales resulting from his exploits.
In the same year that Leblanc was turning down his wage-slave role another group of “plucky Brits” were embarking on the Oxford and Cambridge Far Eastern Expedition. Probably to Leblanc’s chagrin, this expedition became known as the “first overland,” possibly due to it achieving the first overland drive from London to Singapore. The 1955 Series I Land Rover used, known simply as “Oxford,” was revived and restored to do the journey again in 2019 in what was known as the “last overland.”
In between times, Land Rover themselves realised the marketing potential of these feats of derring-do and supported the Camel Trophy events with factory prepared Defenders. The Defenders competed between 1983 and 1986 and then again in 1988 and 1989. From 1990 to 1998 the Land Rover Discovery was entered supported, of course, by the erstwhile Defender.








