Background
Lancia & C. Fabbrica Automobili was founded in November 1906 in Turin by Fiat racing drivers, Vincenzo Lancia and his friend, Claudio Fogolin. It was perhaps appropriate (or inevitable?) that Fiat would launch a takeover, some would say a rescue, of Lancia in October 1969. At the time Lancia was reportedly losing around £20M annually. Fiat seemed keen for the brand to remain and thrive, however, rather than it being badge engineered into automotive oblivion. Fiat’s takeover coincided with the company planning to replace its popular 124 Coupé, and Pininfarina had been engaged to create a worthy successor.
Much to Pininfarina’s chagrin, however, Bertone beat them to it by coming up with a more budget-orientated option – a car that would become the Fiat X1/9. Pininfarina were minded to persevere with what they internally referred to as the ‘Fiat X1/8’ – a mid-engined sports car with a proposed 3L V6 powerplant.
The V6 proposal bit the dust during the 1970's oil crisis with a 2L four-cylinder alternative now being espoused and the project name changing to the ‘X1/20.’ It was this car that formed the basis of the Fiat Abarth SE 030 which Fiat raced in the Giro d’Italia of 1974, with the car bagging a worthy second place behind a Lancia Stratos no less. Ironic or fortuitous then that Fiat “gifted” Lancia the X1/20 / SE 030 to become the upmarket, halo car version of the X1/9 that they yearned for. And so it came to pass that the Lancia Beta Montecarlo was launched at the 45th Geneva Salon International de l'Auto in March 1975.
The Series I cars (1975 to 1978) were marketed as the ‘Beta Montecarlo’ and ‘Montecarlo’ was always a single word unlike the official administrative area of Monaco from which, presumably, it took its name. Dr Renato Sconfienza was chief engineer at Pininfarina at the time and claimed that Sergio Pininfarina was so proud of the Montecarlo that he insisted that his name appeared in script on both sides of the car.
The Series I cars are easily identified by the 13-inch ‘bowtie’ wheels, a quite Beta-esque front grill and, of course, the ‘ß’ suffix on the rear marque identifier. In charmingly idiosyncratic Lancia fashion, there were three distinctly different engine lids used on the S1 alone.
At launch the Montecarlo become the first car to be designed, engineered and manufactured from scratch by Pininfarina at their works in Turin. It was instantly recognised as being wholly aligned with, and a product of, the Pininfarina mantra – ‘Elegance, Purity and Innovation’.
In the USA, somewhat emasculated versions (the reason, as ever, been prohibitive emissions regulations) were badged as the Lancia Scorpion, and it was one of these that starred in Disney's ‘Herbie Goes to Monte Carlo’ (1977) as Herbie's ‘girlfriend’, Giselle.
TV presenter Richard Hammond of BBC Top Gear fame lusted after a Montecarlo in his youth: "It was so pretty I wanted one more than I wanted my next breath," he said. Revealingly, his co-presenter Jeremy Clarkson chose a Lancia Montecarlo for the drive across Botswana in the surprisingly poignant last-ever episode of The Grand Tour.







